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SELECTED ACCOMPLISHMENTS
- Helped customers make more informed health care choices at the largest northwest health insurer by re-engineering their Explanation of Benefits statement
- Ranked in the top 100 “Beautiful osCommerce” website list for the design and implementation of www.hedonistchocolates.com
- Contributed to a 10% market share increase for Xerox FreeFlow Print Server: Version 6 by coordinating a research campaign that informed design and feature improvements
- Increased student applications to a graduate school at the University of Michigan by leading the research, design and implementation of the program’s new website
- Reduced web application deployment time 20% for clients like Dooney & Bourke and Diamond.com by creating a suite of process documents at Wish Solutions, Inc.
EXPERIENCE
Interaction Designer, Innovation Group at Xerox Corp.
2009 – present, Rochester NY
Connect innovation to people through user research, user interface design and usability evaluation. Help colleagues visualize their ideas in leading-edge projects; build scenarios, task analysis and requirements lists for new applications; design and create prototypes for mobile and web applications; review existing applications for usability using heuristic evaluation, interview, survey and user testing techniques; manage design resources in India.
Brand Champion and Co-Founder, Hedonist Artisan Chocolates
2007 – present, Rochester NY
Build a profitable company, specializing in handmade chocolate truffles, from the ground up. Create an engaging brand; conceptualize new products and flavors; design, implement and optimize an e-commerce website at www.hedonistchocolates.com; plan marketing campaigns; design and write marketing collateral; connect with customers via social media such as Facebook and blogging.
Design Analyst, Global Services at Xerox Corp.
2007 – 2009, Rochester NY
Consult with external clients to increase usability and production efficiency of their customer-facing documents. Participate in requirements gathering with stakeholders; research client’s brand and print production environment; lead customer focus groups and team storyboarding sessions; iteratively design and prototype documents for multiple scenarios; create technical specifications for production.
User Interface Designer, Industrial Design/Human Interface at Xerox Corp.
2005 – 2006, Rochester NY
Led or contributed to interdisciplinary teams designing overall look, feel and features for production printing application FreeFlow Print Server and office multifunction device WorkCentre 7655. Planned and participated in focus groups and usability tests; performed competitive and heuristic evaluations; created prototypes, behavior specifications and icons; engaged with software development team members in an Agile/Scrum environment.
Multimedia Designer, University of Michigan
2003 – 2005, Ann Arbor MI
Led research, design, evaluation and implementation of two major projects for the School of Information: the redesign of the school’s website at www.si.umich.edu, and the creation of an interactive CD ROM that provided information about the school to prospective students. Gathered requirements using competitive analysis, surveys and contextual interviews; evaluated projects using paper prototyping and usability tests; implemented designs using HTML/CSS and multimedia software.
Freelance Designer
2001 – 2003, Santa Cruz CA
Designed print pieces and web sites for a variety of clients from individuals to state agencies. Gathered requirements; scoped and planned projects; generated concepts; implemented final designs.
Three Positions, Wish Solutions Inc.
1999 – 2001, Campbell CA
Product Development Manager
Managed product development for a startup company whose primary product was a wish list application for retail web sites. Engaged internal business development and engineering teams to plan and implement ongoing usability and feature enhancements for the application; guided clients through the application deployment process.
Web Development Manager
Supervised a team of four designers responsible for web application implementation and customization. Increased product flexibility and streamlined production process; coordinated with internal teams to manage ongoing projects; created product documentation.
Web Designer
Implemented and customized the user interface of the company’s web application. Designed and produced HTML pages/emails, graphics and banner ads; standardized application’s HTML code base.
Graphic Designer, Serra Tile & Stone Inc.
1998 – 1999, Santa Cruz CA
Created a brand identity and designed marketing collateral for a luxury residential tile contractor. Projects included logo, stationary, website and promotional materials.
Costume Designer, City Lights Theatre Co.
1997 – 1998, San Jose CA
Designed costumes for a non-profit theatre company known for producing experimental works. Co-created a visual language for each production with the director and production designers to enhance script themes; sketched character concepts; sourced or constructed clothing and accessories.
Project Manager, Chitungwiza Integrated Youth Survival Alternative Project
1997, Chitungwiza, Zimbabwe
Coordinated projects and project funding for a non-governmental organization dedicated to empowering youth with technical, business, leadership and advocacy skills.
EDUCATION
Master of Science in Information, Human-Computer Interaction
University of Michigan School of Information
Bachelor of Arts in Theater Arts, Design
Santa Clara University
Magna Cum Laude
Phi Beta Kappa |
